However, after being unimpressed with some other US brands that I've had imported, I was reluctant to buy any Jeffree Star products from the US site and instead waited for them to be stocked on a UK site. You can now get the range from Cocktail Cosmetics, although they sell out very quickly and you're often left waiting weeks for a restock.
This is what happened to me when I wanted to buy my first Velour Liquid Lipstick, 'Scorpio'. The shade had only recently been released and so I had to wait a while for it to become available in the UK - I'm not ashamed to admit that I hit refresh every minute on restock day so I didn't miss out. It arrived the next day and I have worn it a few times since.
It still looked brown more than grey when I tested it on the back of my hand, however, when I put it on my lips, the colour was closer to that shown in pictures. The lipstick comes out as a lilac/grey colour, which is quite dark with my complexion but still works really well.
The downside for me is that the applicator isn't quite as firm as other liquid lipsticks I use, which means you don't have as much control. Its end moves around quite a lot so it is harder to get the definitive line you can achieve with firmer applicators.
However, the lack of a totally matte finish means that even when the lipstick has dried, it still feels a little bit sticky. It feels like my lips stick together when my mouth is closed and that they stick to cups when I'm drinking. The colour doesn't transfer but it isn't the nicest sensation.
Saying this, the lipstick does dry completely even with this sticky feeling, so it doesn't smudge like other matte lipsticks. I can definitely deal with the weird feeling if it means a longer lasting product.
All in all, I'm reasonably impressed with this product and I would consider ordering a few different shades, especially if they aren't available in other brands I often use.